Defining and Positioning a Brand

Contact Name:
Steve Dolan
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“Defining and Positioning a Brand” will be held 6 to 9 p.m. on Mondays, Jan. 30 to Feb. 20. In this fast-paced course, students learn how to differentiate their company from the competition, how to position a brand in the marketplace by creating a cohesiveness of internal efforts and focus, and how consumer perceptions are formed from brand execution, advertising, and marketing communications. Instructor Lisa Girolamo started Connect::Digital in 2014 to bring omni-channel media and marketing to the mid-size market.


This course is part of the Professional Certificate in Marketing through SDSU’s College of Extended Studies.

Street Address

5250 Campanile Drive
San Diego, CA 92182


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