“Increasing Traffic to Your Website” will be held 6 to 9 p.m. on Thursdays, Feb. 2 to March 9. This introductory search engine optimization (SEO) course provides the tools and basic knowledge to increase website traffic. Students will learn about the four main pillars of SEO: website architecture, content, authority (links), and engagement; and have working sessions with real-life websites. Instructor Cassandra Gucwa is a SEO and digital marketing consultant for iProspect.
This course is part of the Professional Certificate in Marketing through SDSU’s College of Extended Studies.