The role, scope and value of a brand has changed significantly, with world rankings now showing brand valuations as being worth billions, and often the most valuable assets a business owns. Brand owners need to enforce their rights in order to prevent imitation, maintain market position and, ultimately, retain brand value. There are a number of ways to do this, but without the right strategy in place, enforcement efforts can quickly become costly and threaten reputation.
WTR’s inaugural Brand Enforcement USA (San Francisco, October 5) will bring together trademark and brand leaders as well as their outside counsel to discuss cutting-edge strategies to improve success in enforcement.
Companies that attend WTR events include:
HDMI Licensing Administrator
International Private Bank
Jack Daniel's Properties
Stan Lee’s POW! Entertainment
U.S. Soccer Federation
United States Olympic Committee
Velcro Group Corporation
Whole Foods Market
In-house Counsel: USD 0.00,
Law Firms: USD 695.00,
IP Service Providers: USD 1495.00
Time: 8:00 am to 7:15 pm
Venue: San Francisco Marriott Union Square