Simon®, a global leader in premier shopping, dining, entertainment and mixed-use destinations, today announced its fall campaign to support Susan G. Komen, the world’s leading nonprofit breast cancer organization. More than 150 Simon Malls®, Mills®, and Premium Outlets® nationwide will be participating in a range of activities during the month of October including at Lenox Square, Phipps Plaza, Town Center at Cobb, Mall of Georgia and North Georgia Premium Outlets.
“We are thrilled to launch our More Than Pink initiative and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers, and employees to support Susan G. Komen in its tireless efforts to save lives and end breast cancer forever,” said Teresa Holloway, director of marketing and business development for Mall of Georgia.
Through this campaign, Lenox Square, Phipps Plaza, Town Center at Cobb, Mall of Georgia and North Georgia Premium Outlets are helping support Komen’s work to save lives and reach its Bold Goal of reducing the current number of breast cancer deaths by 50 percent in the United States by 2026. Simon is joining the fight against breast cancer by starting a conversation and challenging people to help create a renewed movement in the fight against breast cancer, a disease that will kill more than 42,000 people this year.
Discount Pass Program: Shoppers who make a $10 donation to Komen in the month of October at any of the above Atlanta-area Simon centers or online will receive a discount pass valid at participating retailers. Lenox Square and Phipps Plaza will be offering a combined discount pass book, featuring discounts on brands and offerings at both centers. For a list of participating stores at each property, please visit their website.
Giftcards: Simon will donate $1 to Komen for each specially marked Visa® Simon Giftcard® purchased at Lenox Square, Phipps Plaza, Town Center at Cobb, Mall of Georgia or North Georgia Premium Outlets.
More Than Pink Hero Wall: At Mall of Georgia only, shoppers can visually celebrate and honor
the hero who inspires and uplifts them. For a donation of $1 or more to Komen, shoppers will receive a pink sticker on which they can write the name of their hero and place on the More Than Pink® Hero Wall located in Center Court.
In 2018, Simon raised more than $550,000 to benefit Susan G. Komen, all generated through the support and participation of shoppers, retailers, and employees.