HONOLULU, HI (February 15, 2020) — Experience the award-winning flavor of iichiko and iichiko BLŪ at one of Honolulu’s favorite local bars, Y's Sports Bar & Grill. Guests 21 and over can sample the light and smooth flavors of iichiko and iichiko BLŪ, an exceptional shochu drink. Y's Sports Bar & Grill will be serving complimentary samples of this award-winning shochu, exclusive to Hawaii. iichiko BLŪ won the coveted Chairman’s Trophy in shochu, at the Ultimate Spirits Challenge 2017, one of the world's leading spirits competitions.
In addition to complimentary samples of iichiko and iichiko BLŪ, there will also be a promotional giveaway including shot glasses while supplies last.
iichiko BLŪ made its debut in Hawaii in 2016. Since then, iichiko and iichiko BLŪ has become a favorite of local mixologists and satisfied guests in Hawaii restaurants. This premium shochu is distilled and made from barley, carefully developed to create both a rich and delicate flavor. In addition to being served in Hawaii’s leading nightlife destinations, iichiko and iichiko BLŪ became available at local retail outlets, so consumers can enjoy its award-winning flavor at home.