Art of Pure, a curator of clean beauty grounded in purity and sustainability, will open its first retail storefront this November. The new boutique, located at 958 W Armitage Ave. will offer a handpicked selection of local and internationally sourced skincare, makeup, haircare, modern wellness, personal care products, and eco-friendly home goods. Nurturing beauty, body, and wellness through truly natural, pure and potent products, Art of Pure ensures products are responsibly sourced, ethically produced, have a minimal environmental impact, and provide social good, while being free of any harmful ingredients. Art of Pure invites shoppers and the beauty community at large to access trusted and classic brands all while discovering unfamiliar gems.
Monika Joshi, CEO of Art of Pure and a former investment banker and mother, felt an urge to enter the beauty industry after spending countless hours researching skincare ingredients in an effort to understand her daughter’s eczema as well as her own issues with sensitive skin. Joshi became an expert in the field and decided to share her knowledge and product recommendations by launching the Art of Pure e-commerce store in 2017.
Art of Pure promises to bring safe, non-toxic, and entirely green solutions to customers through brands that seek to promote a health and wellness forward lifestyle. The new boutique will boast 1,000 square feet of space and serve as a physical extension of the online store, featuring products with high-performing, plant-based ingredients and actives. The store will carry all existing lines and categories along with new product lines including feminine wellness, environmentally friendly home goods, and gifts. As the focus is on sustainability, the store will include a soap and lotion refilling station. Customers will also be able to book a clean makeup application session with a professional makeup artist or a clean swap consultation. Additionally, Art of Pure will host wellness events, panels + discussions, and mini markets, all while helping foster community and dialogue. A mask bar will be offered at the store in the coming months as well.
Health and safety standards are uncompromising for Art of Pure. Ensuring transparency and thoughtful sourcing, Art of Pure tests every item, ingredient, and brand for performance and potency. Building on a foundation of growth and discovery, Art of Pure continues to learn and expand its knowledge base within the cosmetics industry, focused on continued research, thoughtful partnerships, and expanded knowledge.