Pitched Perfect PR

Chicago PR powerhouses Michelle Mekky and Mika Stambaugh are joining forces to lead a one-of-a-kind all-day training seminar that will give professionals of all backgrounds essential tools and knowledge for promoting their business or cause through strategic and effective public relations and media outreach. The industry veterans will offer Pitched Perfect PR in downtown Chicago twice a year, with the inaugural seminar taking place on Thursday, May 9, downtown Chicago. 

Registration is now open at Pitched Perfect PR website and there is an introductory discount of $850 through March 1. The regular cost for the day of learning and development is $1,000 per person. In addition to the educational sessions, the seminar will include interaction with local media talent, as well as breakfast, lunch, and a happy hour.

Pitched Perfect PR will teach participants how to achieve valuable coverage and buzz for their company, client, or cause. They will learn how to effectively pitch media outlets, starting with the development of a pitch and message that gets the attention of producers, editors, writers, and the news desk. Participants also will learn how to determine and find the appropriate outlets and contacts and how to give them what they want and need, so that the pitched news achieves the biggest exposure possible. There will be sessions on brand messaging and storytelling, PR writing, media training, social media and influencer outreach, and crisis communications.

“Pitched Perfect PR is for anyone who works in communications, marketing, social media, or on any team that is responsible for building a brand, spreading a message, or promoting a business,” says Mekky, founder and president of Mekky Media Relations. “We will share our expertise and our years of experience in media and the PR industry through six ‘need-to-know’ segments that will provide essential tools and knowledge.”

“We have planned an exciting day of learning that will bolster individuals and teams and take their communications and PR efforts to the next level,” says Stambaugh, founder and president of The MAS Ink (TMI). Earned media isn’t easy, but Michelle and I are seasoned newsroom veterans, and we’re eager to share the perspective and knowledge we’ve gained over the years, to help others land great coverage.”

Mekky and Stambaugh are founders and presidents of their own respective successful PR firms, Mekky Media and TMI. They have also both worked in newsrooms, covered news in Chicago and around the state, held top leadership positions at PR agencies, acted as spokespeople for high-profile individuals, and launched brands and businesses through PR campaigns and events. They share valuable insider knowledge on PR and media relations, crisis communications, broadcast journalism, personal branding, non-profit fundraising, media training and public speaking, and more.