Founded on the premise of mutual respect and support, the Marketing Analytics Summit started in 2002, back when the Internet and web analytics were new. We recognized the need to help each other invent an industry, so we (the audience) created the Digital Analytics Association, now 5,000 strong.
Marketing has changed since the days of Mix Modeling and Market Research. The digital world gave us new, dynamic data sets, and new tools to measure and optimize marketing efforts. Now, as we enter the world of Machine Learning, the spirit of mutual assistance and encouragement remains the core principle of this event.
Come to learn. Come to help. Come to stay ahead of the pack.
Whether you are a marketing technologist, a digital analyst, a data wrangler or want to be, the Marketing Analytics Summit is an open exchange between experts, soon-to-be experts, and business leaders.
This vendor-neutral environment is focused on the latest techniques, technologies and trends, and is a community predicated on helping one another succeed.
The Marketing Analytics Summit is intellectually stimulating, engaging, and business-building. The new knowledge, skills, and professional connections you find at the Marketing Analytics Summit will make you more valuable to your company and clients and make them more profitable.
Peers and experts clarify how digital analytics, customer insight, and machine learning are at work in marketing. Stay ahead of the curve by learning the latest tools, techniques and strategies, and by networking with people who have been there and done that.
2-Day Pass: USD 1,695
Time: 8:00 am to 6:00 pm
Venue Name: Caesars Palace