Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.
In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
The papers will be reviewed by the International Program Committee of ICDM
The goals of this workshop are to:
to provide a forum for identifying important contributions and opportunities for
research on data mining as it applies to marketing
to promote the systematic study of how to apply data mining to marketing
to show case applications.
Topics of interest include (but are not limited to):
Applications in Marketing
Methods for User Profiling
Mining Insurance Data
E-Marketing with Data Mining
Association Rules for Marketing Applications
Online Targeting and Controlling
Juridical Conditions of E-Marketing, Online Targeting
Control of Online-Marketing Activities
New Trends in Online Marketing
Aspects of E-Mailing Activities and Newsletter Mailing
General Admission: EUR 350.00
Time: 09:00 to 17:00
Venue Name: New York Marriott at the Brooklyn Bridge