Just in time for summer, Magnum Ice Cream is partnering with iconic department store Saks Fifth Avenue to create the most indulgent ice cream sampling experience in New York City. On Thursday, June 13, the glass windows of the Saks flagship store will be taken down for the first time ever, transforming into an interactive ice cream bar that New Yorkers can actually step inside. Admission is free and open to the public, and ice cream fans can indulge in a decadent Magnum ice cream bar.
• WHO: Ice cream fans of all ages
• WHAT: A first-ever walk-up ice cream bar at Saks Fifth Avenue featuring complimentary Magnum Ice Cream bars. After all, everyone knows ice cream is the summer's hottest accessory!
• WHEN: Tuesday, June 18, from 11:00 AM – 7:00 PM EST
• WHERE: Saks Fifth Avenue flagship store (display windows along 49th Street between 5th and Madison Avenues)
• COST: Free