Your Signature Story and How to Use It as a Marketing Tool

What's a signature story, anyway? It's a story from your life that reflects your core interests and values. In a noisy world filled with stories of all sorts, your signature story helps you stand apart from everyone else. Because, let's be honest, you are unique and one-of-a-kind. And your story tells us who you are, which in turn allows us, your potential client, to know, like, and trust you.

How do you use your signature story? Like a boss marketing tool, including your bios, long and short, your About Me Page, as social media posts and website copy. Repeating your signature story is an effective marketing tool and a singular way to build your brand.

Paula Diaco

CEO

Paula Diaco helps creative entrepreneurs play with words and language so they can bring their stories to a larger audience than they even knew was possible.

Entrepreneurs who see the value of writing a book come to her for the storytelling tools she offers—they use the tools to produce content that builds their platform of informed thought and ideas as well as the larger book projects they want to do.

She also helps hesitant, but otherwise ambitious entrepreneurs, learn how to enjoy the writing process so the challenge of writing doesn’t keep smacking them in the face, but presents itself as a means to increasing their visibility and marketing reach.

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